11:11 is a design studio operating in multiple disciplines. Exploring the boundaries between interior architecture, leather goods and objects, they create a body of work with one collective narrative. No matter the output, what defines every 11:11 project are the notions of functionality, simplicity and craftsmanship.
[Functionality] is the foundation of each concept. The studio aims to create purposeful objects and spaces that serve the end user. Their designs are not void of aesthetics, but resist trends in favour of practicality.
They believe [simplicity] is the result of a highly resolved design. A sense of calm is created through use of a natural and neutral palette, paired back forms and by eliminating the un-necessary.
Working with local Melbourne artisans and using the finest materials, [craftsmanship] is approached with permanence in mind, but always embracing the natural patina of things over time.
New Zealander Annabel Smart is an Architect and Interior Designer. Obtaining a degree in Architecture from Victoria University of Wellington in 2008, she went on to work in some of the country’s leading design firms before moving to Melbourne in 2012. Annabel has a reserved design sensibility, an appreciation for a natural palette and highly considered detailing, which is prevalent in all her work.
Marijne Vogel is an Interior Architect originally from Rotterdam, The Netherlands. She finished her Bachelor of Interior Architecture at the Royal Academy of the Arts (KABK, The Hague) in 2009 and moved to Melbourne shortly after where she worked for Studio Hecker Guthrie. During her time at the Royal Academy, Marijne was exposed to various art forms which cultivated her interest in sculpture, fashion and product design. Her Dutch no-nonsense approach towards design is what defines her most.
Photography By Nicholas John Wilkins